We believe that every human being has the potential for self-fulfilment and personal development.

It is our duty to facilitate the personal growth and development of each and every individual within the learning environment and to find the most appropriate and effective tools for their learning.

The teaching style is holistic, integrative and highly practical. No single theoretical approach is imposed on our students; instead we encourage them to develop their own approach based on a strong theoretical understanding and to be able to adapt their therapeutic style for the benefit of their clients.

Students attending SACH courses will:

   learn about themselves and others
   meet new people
   have fun!

We are here to serve you; we make ourselves approachable and available and endeavour to be extremely supportive. The social aspect of the course is encouraged, with an emphasis on mutual support among students. We aim to teach you how to be human as well as professional because therapy is about creating rapport, trust and empathy between human beings.

Our pledge is to bring light into darkness, increase happiness and joy and to combat human misery.

The SACH Approach

SACH teaches Hypnotherapy, Psychotherapy and Counselling with the integrative approach central to our focus of learning. ‘Adapt yourself to your client’s needs instead of adapting your client to your theoretical orientation’. While many course providers maintain a singular focus on a particular aspect of therapy, SACH offers courses which combine these three valuable approaches to therapy, while emphasising hypnotherapy as an invaluable tool to the therapeutic process as a whole.

WHAT IS HYPNOTHERAPY?
Hypnotherapy is a tool of therapy, which uses hypnosis and hypnotic inductions to facilitate change and discover subconscious reasons for present emotional and physical problems.

WHAT IS COUNSELLING?
Counselling is a process that involves skills of caring, listening and prompting. It is a way of relating to another person, enabling that person to explore his or her thoughts, feelings and behaviours, in order to reach a clearer self-understanding. That person is then helped to find and use his or her strengths so that they can cope more effectively with their life by making appropriate decisions or by taking relevant action.

Essentially counselling is a purposeful relationship in which one person helps another to help themselves. The aim of counselling is to provide help and support with the aid of an understanding listener.

WHAT IS NLP?
NLP, or Neuro Linguistic Programming, is the art and science that can be described as an "attitude and a methodology that leaves behind a trail of techniques." First, the attitude of NLP is one of curiosity and experimentation. Next, the methodology is modelling, which is the process of duplicating excellent behaviour. Another person's behaviour can be duplicated by studying what that person does inside their head to produce results (for example; language, filters, programs, etc.). NLP was initially created in 1975 by Richard Bandler and John Grinder, who began modelling and duplicating the ‘magical results’ of a few top communicators and therapists. Some of the first people to be studied included the renowned hypnotherapist Milton Erickson, Gestalt therapist Fritz Perls and family therapist Virginia Satir. Since then, many others have contributed to the growth and development of the field. The trail of techniques created through this type of modelling is what is commonly known as NLP.

SACH Mission Statement

Our aim at the School of Analytical and Cognitive Hypnotherapy and Psychotherapy is to promote the subject of hypnotherapy and hypnoanalysis from the relative obscurity of the fields of alternative and complementary medicine to the mainstream of psychological academic studies, where it rightly belongs. SACH staff are constantly active in promoting and researching the subjects of hypnosis and psychotherapy on both the national and international academic levels.

We strongly believe that hypnotherapy is an integral part of the art and science of psychology, and that it should be taught in conjunction with counselling and psychotherapy as an indispensable psychological tool. As such SACH is now accredited by City & Guilds towards NVQ level 3 in counselling and is Charter Institutional member of the American Psychological Society.

More then 2000 people have attended and benefited from our courses and seminars and we are actively creating new links with various Universities and psychology departments, both nationally and internationally. SACH courses and seminars are currently being taught in the UK, Russia, China and the USA.

SACH is involved with international academic exchange programmes in both Russia and China, and SACH students and staff are frequently travelling to foreign countries delivering seminars and teaching courses, as well as participating in various international conferences.